01
Chanel · N°5
Liquid gold
A macro hook through gold liquid opens onto the bottle on the first downbeat. Glass, reflection and splash are lit like a studio product shoot, and the lockup lands on the hit.
Brand concept reel · 2026
FORWARD/001
Four brands. Four visual languages. Sixteen seconds, cut to a single track.
The idea
One reel, four disciplines, no shared style. Every brand is spoken to in its own language: a fragrance as liquid light, a messenger as paper in flight, headphones as engineered force, a flagship store as architecture at blue hour. The beat holds it together. Each world turns on a hit in the music, and ends on ours.
02
Telegram
Paper flight
A hand-cut paper world where a plane carries the message. Bubbles, phone and reply pop on a six-frame grid, each one timed to the rhythm.
03
Beats
Feel the pressure
Oversized type slams behind brushed metal. Then the ear cup comes apart on the impact, holds in the air, and snaps back together on the half-beat.
04
Hermès
Blue hour
The real storefront, brought into twilight. The stone falls into blue while the interiors keep their glow. A single gold line runs from the roofline to the entrance arch and becomes the lockup.
What went into sixteen seconds
- Cinematic AI productionGenerated footage directed like a shoot, then selected and repaired frame by frame.
- Product visualizationHero products, exploded views and materials that hold up in close-up.
- 2D motion graphicsIllustrated worlds, UI and type, animated to a rhythm.
- Architectural visualsReal properties graded into their best light, with no invented architecture.
- EditingEvery cut placed on the music, built for the first second of a scroll.
- Sound designOriginal effects, mixed for phone speakers as well as headphones.
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