Identity / Art Direction / Marketing

InsideOptionsIdentity & campaign.

A logo and an SPX Program identity, carried from a presentation title slide to campaign banners, event posters, roll-up signage and branded merchandise.

Scope: Logo, SPX Program identity, campaign banners, presentation graphics, event signage and roll-up banners, merchandise
Touchpoints: Digital, print, large format, products
Years: 2024 – 2025
Credit: Independent design work by ForwardMade's founder, before ForwardMade

Two InsideOptions roll-up banners, one pink and one with fire and candlesticks, standing in a hotel corridor

01 / The mark

A symbol and a wide-set wordmark.

A theta, one of the options Greeks, stands beside a clean, wide-set InsideOptions wordmark. Under it, SPX PROGRAM is spaced out in capitals so the program reads as part of the same family rather than a separate brand.

Presentation title slide: the InsideOptions SPX Program lockup in white on black, fading to green and yellow at the bottom — Presentation title slide

SPX Program cover graphic over a sunset with palm trees, with the line Connect, Trade, Succeed — SPX Program cover graphic

02 / Campaign banners

One idea, three scenes.

A banner series sets the candlestick chart, the language of the market, into three photographic scenes: an iceberg, a fire and a crowd of raised hands. Each banner carries one short line and the mark.

Vertical banner: an iceberg with candlestick bars rising behind it, and the line Explore the Depths of the Market — Explore the Depths of the Market

Vertical banner: white candlestick bars over flames on a grill, and the line Cooking Profits, Trading Success — Cooking Profits, Trading Success

Vertical banner in pink: many hands raised together under candlestick bars, and the line Celebrate Success with SPX — Celebrate Success with SPX

03 / Event campaigns

Two dinners in Las Vegas.

Invitations for the 2024 MGM Dinner and the second annual SPX Dinner in 2025. Each one gives the evening its own look, neon for one and a city at night for the other, while the date, place and mark stay easy to find.

Poster for the 2024 MGM Dinner in neon lettering, with event details and the InsideOptions mark — 2024 MGM Dinner

Poster for the 2025 SPX Dinner: a dinner plate with knife and fork over the Las Vegas Strip at night — 2025 SPX Dinner

04 / In the room

From the screen to the corridor.

The same system at full size: roll-up banners in the hallway, the presentation on the big screen in the dinner hall, and SPX Program merchandise on the table.

A dinner hall of round tables facing a large screen showing a presentation slide — The presentation at the event

Black InsideOptions SPX Program notebook, pen and water bottle — SPX Program notebook, pen and bottle

Prior independent work by ForwardMade's founder, shown as part of this portfolio. It was not commissioned through ForwardMade. InsideOptions and SPX Program names and marks belong to their owner.

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